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Westerners vs. the World: We are the WEIRD ones

The Western mind differs in fundamental ways from the rest of humanity, according to Dr. Henrich. He and two other UBC researchers authored a paper shaking up the fields of psychology, cognitive science and behavioural economics by questioning whether we can know anything about humanity in general if we only study a “truly unusual group of people” — the privileged products of Western industrial societies, who just happen to make up the vast majority of behavioural science test subjects…

Life-long members of societies that are Western, educated, industrialized, rich, democratic — people who are WEIRD — see the world in ways that are alien from the rest of the human family…

After analyzing reams of data from earlier studies, the UBC team found that WEIRD people reacted differently from others in experiment after experiment involving measures of fairness, anti-social punishment and co-operation, as well as visual illusions and questions of individualism and conformity…

Others punish participants perceived as too altruistic in co-operation games, but very few in the English-speaking West would ever dream of penalizing the generous. Westerners tend to group objects based on resemblance (notebooks and magazines go together, for example) while Chinese test subjects prefer function (grouping, say, a notebook with a pencil). Privileged Westerners, uniquely, define themselves by their personal characteristics as opposed to their roles in society…

“We live in this world with police and institutions and pre-packaged food, TV, the Internet, watches and clocks and calendars. Our heads are loaded with all this information for navigating those environments. So we should expect our brains to be distorted,” Dr. Henrich says…

via Westerners vs. the World: We are the WEIRD ones.

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